Tag : Seminar

    Cinema can play a major role in nation branding initiative Anurag Thakur

    Anurag Thakur
    Karan
    May5/ 2022

    Mumbai (The Hawk) :Union Minister for Information & Broadcasting Shri Anurag Thakur has said that Cinema, as a soft power can play a major role in nation branding initiative. Addressing the valedictory session of the two-day Seminar in Mumbai through video message, Shri Thakur said “Indian film industry and the Government  today recognizethe potential of culture at the highest level. Depiction of one’s culture is a very strong component -of any country’s soft power”. The Minister further said that the capacities of nation to make themselves attractive in a global market place for ideas has become an important aspect of contemporary international relations. “Cinema can play a major role in doing this by aiming for nation branding initiatives” he added. The Minister observed that rapid liberalization, de regulation, privatization of media and culture industry have transformed the film industry in India over the past few decades, and at the same time the expansion of global digital media industries, and distribution technologies have ensured that Indian entertainment channels and films are increasingly visible in the global media space. Speaking about the growing popularity of Indian Cinema on the world map Shri Thakur said “today Hindi films are released simultaneously across the globe and its stars are recognized faces in international advertising and entertainment space.” he said. “Even the far flung African countries are fascinated by our movies and music. We know about countries like Nigeria where the Nollywood market takes a lot of inspiration from Indian Cinema; Bollywood has also expanded in unchartered countries like Latin America; our cinema is making inroads into counties like South Korea, Japan, China” he added. The Min ...

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