Tag : SOP

New Delhi: "The memory that a piece of jewellery holds is potent. In the past, we bought jewellery for an occasion, a birthday or anniversary, but now when I buy jewellery I'm constantly thinking about my daughter--what she would like, and what she would want to wear. I think that's one of the differences between the old heirlooms and the new. In fact, new heirlooms are made to be personal, more wearable, and set with a purpose," says Roohi Oomerbhoy Jaikishan, Entrepreneur and Fashion Icon.Jewellery is a form of self-expression for the younger generation, and they want to tell their own stories with a dash of whimsy and glitz -- truly representative of what natural diamonds stand for. Keeping in mind the impact of the cultural transformation over the last year on consumer behaviour, jewellery purchase has seen a shift towards exploring classical timeless designs intertwined with an edgy appeal that can seamlessly fit into everyone's new routine. The second edition of the jewellery trend report by the Natural Diamond Council in India and the United Arab Emirates offers insight and predictions on the natural diamond jewellery that is set to make statements in 2022.Richa Singh, Managing Director, Natural Diamond Council India & The Middle East, said, "Natural diamonds continue to be the epitome of luxury and celebration of personal milestones. The past two years have redefined the way we express ourselves through fashion and jewellery and our trend report conveys the invaluable experiences that have set the tone for the year. It reflects a whimsical spirit that is grounded in vintage choices, to create means of self-expression, adding a sense of playfulness and glamour to your personal style; a true definition of the charisma that young ...