Tag : TMRW

Dehradun: Founders Shikha Prakash and Robin Nagar were appalled when they discovered that farmers in Uttarakhand were walking miles downhill to barter 5 kg Ghee for 5 kg salt because of pure innocence and sheer ignorance. Hoping to make an impact on the lives of these farmers and also build a healthy sustainable lifestyle they created "Valley Culture". An Agritech Startup based out of Dehradun, which works with farmers from across the state, ensuring fair prices & supplying pure, traditional and wholesome farm produce to the world. Currently, with their offline presence at Taj Rishikesh, Ananda's in the Himalayas, Hyatt Regency Dehradun, Greenr Cafe and many more and retailing the Valley Culture range online from Amazon and their own website. Consumers have been raving about the Valley Culture Jungle honey, Cultured ghee, Traditional Jaggery powder and many more products. Shikha, who hails from a rich legacy of Ayurveda practitioners and as a 3rd generation Vaidya is pained that the traditional highly nourishing food systems of Uttarakhand are fast vanishing and being replaced by Maggi and Momos. Shikha adds, "Most lifestyle diseases like Diabetes are a factor of wrong food choices, which are being pushed our way as a result of modern-day marketing through FMCG giants and social media influencers." Having travelled the world and hailing from a very successful yet demanding stint in hospitality, Robin has himself battled Thyroid as a result of the lifestyle choices he made stemming from stressful work culture, while living and travelling between London, Japan, the USA and Hong Kong. Choosing to take a break and return to his roots with a decision to live slow, Robin travelled to Dehradun in 2018 and reconnected with a long time fami ...