Tag : Soda

Amsterdam: Reducing the amount of sugar added to sodas and the size of the packages offered in supermarkets may help us all consume less sugar overall, so lowering the hazards to our health. Consumers will benefit, but how will manufacturers be impacted? Marketing diet or sugar-free sodas does not result in a rise in the overall turnover of soda producers, according to US research. This is due to the fact that consumers frequently move between sweet and sugar-free varieties of the same brand. Reducing the size of the soda package does, however, improve the brand's overall sales results. On the basis of data from the US, Jonne Guyt (UvA) and Kristopher Keller (University of North Carolina at Chapel Hill) conducted a recent study in marketing. Excess sugar consumption is a problem all over the world. It can lead to a number of health issues, including diabetes and cardiovascular disease, resulting in an increased burden on the healthcare system. "Companies like PepsiCo have reduced the sugar content of their products over the years, in addition to marketing their best-known brands in smaller packages ever more frequently. Although this has not reduced the average sugar content, the consumer's sugar intake per product has gone down in absolute terms," Guyt explained. Soda manufacturers are having to strike a balance between reducing their products' sugar content on the one hand and maintaining or growing their turnover on the other. This can be difficult to achieve if consumers reject less sugary alternatives. Using data from the US, Guyt and Keller investigated whether the sugar content reduction strategies of soda manufacturers had an effect on sales - and if so, under which circumstances. Cannibalisation 'While reducing the sugar ...