Tag : Diamonds

    5 reasons to buy diamonds

    Sunil Aswal
    May12/ 2022

    New Delhi: Diamonds are the symbol of ultimate sophistication and commitment for generations. This precious gem has stood the test of time and endurance for billions of years. It represents strength, resilience and the power to overcome obstacles. Nothing else signifies the natural wonder, uniqueness and beauty of mother nature, as does a diamond.Here are five reasons to buy diamonds shared by Toranj Mehta, Director, Marketing, De Beers India: The epitome of purity When you contemplate the rarity and clarity of diamonds, it is no surprise that the gems have been more than just sparkling accessories over the course of history. Through their journey on earth, diamonds have stood strong during natural disasters. Formed by the extreme heat in the Earth's mantle diamonds go through a myriad of other stringent processes and checks before they're ready to be held in the hands and hearts of a customer. Thus, with its everlasting brilliance, the diamond symbolises purity and strength making it a popular choice. Diamonds are forever Owning diamond jewellery is definitely a superior style statement. Diamonds are, without doubt, the world's most precious, beautiful and rare gems that are inherently valuable. These forever cherished pieces of carbon have evolved to become symbols of status, power, and eternal love and reflect a sense of gratitude and acknowledgement. Trends have changed over the decades but the growing interest in diamond jewellery has only increased, making it one of the most aspirational purchases. After all, nothing is "forever" more than eye-catching diamond jewellery. Therefore, in more ways than one, a diamond is forever. The ultimate symbol of a meaningful gift Diamonds have always symbolised love, commitment, intimacy ...

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