New Delhi: India's sports is set for a metamorphic change and is poised to reach USD 130 billion by 2030, according to a new report by Google and Deloitte.
This growth, a 14 per cent CAGR - nearly double the pace of India's GDP, signifies a fundamental shift in how Indians consume and engage with sports, driven by increasing government investments, multi-sport culture, wide digital adoption, and a range of sports content.
The report also projects the creation of about 10.5 million jobs and USD 21 billion in indirect tax revenue by 2030.
The joint report asserted that India's booming sports sector presents a huge opportunity - from government agencies and sporting bodies to businesses, investors, content creators, and fans - to collaboratively shape the future of sports.
"We're witnessing a surge in multi-sport fandom, a growing popularity of digital platforms, and deep engagement from Gen Z, who represent the largest segment of India's sports fanbase," said Roma Datta Chobey, Managing Director (Interim Country Lead), Google India.
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