Tag : JioUtsav

    JioMart welcomes Mahendra Singh Dhoni as its brand ambassador

    Jio Mart Brand Ambassador Mahendra Singh Dhoni
    Pankaj Sharma
    October6/ 2023

    Mumbai (Maharashtra) [India]: Reliance Retail's JioMart, one of the country's leading e-marketplaces, has roped in Indian cricket icon, Mahendra Singh Dhoni as brand ambassador. "In addition, JioMart has re-branded its festive campaign to JioUtsav, Celebrations Of India, which will go live on October 8, 2023. The JioUtsav campaign emphasizes the inference that Dhoni has given the nation several occasions to celebrate but has missed being a part of them. So, with renewed vigor, he is determined to celebrate all moments of happiness, festivities and special occasions with his loved ones," a Reliance Retail release issued on Friday said. Dhoni will be seen in a 45-second promotional film. "We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, 'shopping' is an integral part of this revelry. Non-metro regions currently account for around 60 per cent of our overall sales, a sign of gradual growth and a true testament to the fruition of our efforts to democratize digital retail," Sandeep Varaganti, CEO, JioMart said in a release issued on Friday. "JioMart has always focused on promoting regional artisans. The platform currently works with 1000+ artisans, selling 1.5 lakh unique products. In fact, as part of the campaign shoot, Varaganti presented a Madhubani painting made by Ambika Devi, an award-winning artisan from Bihar to Dhoni. This signifies the focus JioMart has on not only offering products and the best experience to customers but also enabling millions of artisans and SMBs to conduct business with ease," the release added. Mahendra Singh Dhoni, ...

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