Rishikesh

P&G Health's Na Na Anemia Bus Yatra To Travel Across 20 Cities To Raise Awareness Around Iron Deficiency Anemia

P&G Health's Na Na Anemia Bus Yatra
Inam Ansari
November30/ 2022

Rishikesh: Commemorating Iron Deficiency Day 2022 (IDD), P&G Health in association with FOGSI (The Federation of Obstetric and Gynecological Societies of India) stepped up on efforts to raise awareness about Iron Deficiency Anemia (IDA) with the "Na Na Anemia Bus Yatra". Flagged off from Rishikesh by Milind Thatte, Managing Director, Procter & Gamble Health Limited and Dr Hrishikesh Pai, President, FOGSI, the "Na Na Anemia Bus Yatra" will travel to 20 cities across the 5 states of Uttarakhand, Uttar Pradesh, Bihar, Jharkhand and West Bengal over 40 days, culminating in Kolkata on 4th January 2023. Milind Thatte, Managing Director, Procter & Gamble Health Limited, said, "P&G Health has been dedicated to awareness and education efforts on iron deficiency through our flagship brand Livogen, for over 50 years in India. Through the "Na Na Anemia Bus Yatra" in collaboration with FOGSI, we aim to create awareness till the last mile and empower people to identify early symptoms of IDA and take measures to overcome them. Under this initiative, free screening will be provided to over 5000 individuals along with Blood Pressure monitoring and an examination by a Gynecologist/Physician." Iron deficiency affects all ages, with children, women who are pregnant or menstruating, and people on kidney dialysis among those at the highest risk for this condition. The World Health Organization (WHO) estimates that Iron Deficiency contributes to 50 per cent of all cases of anemia[1]. The National Family Health Survey (NFHS-5) data revealed that 1 in every 2 women in India is anemic and the prevalence is around 57 per cent in non-pregnant women & 52 per cent in pregnant women. One in three women suffer from Iron Deficiency symptoms including tiredness, dizz ...

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