Udaipur (The Hawk): IIM Udaipur played host to the fourth Chicago Booth Quantitative Marketing Conference which aims to build research relationship with Indian faculties. The conference has the objective of developing conversations around quantitative research in Marketing in India and Chicago Booth, a global leader in Management research and education, is playing a yeoman's role in this.The conference aims to bring together marketing faculty from Booth and others (faculty, Ph.D. students, researchers, firms, NGOs) interested in serious quantitative marketing research from India to facilitate the sharing of ideas, research, and the exploration of potential collaborations.
The conference saw participation not only from Professors and PhD scholars from ISB, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, Ahmedabad University and the Goa Institute of Management but also international participation from University of Minnesota, Texas A&M University, and Columbia University. With nine high quality research presentations by professors and PhD scholars and discussions and comments from the faculty team from the Chicago Booth School of Business, the conference generated high interest in research from India.