Mumbai: Liqvd Asia, a digital marketing agency recognised by Google as a Premier Partner, has launched a one of its kind online exhibition gateway titled ExFirst.com, an open platform where an exhibition from any industry can be conducted by any organisation.
To kick-off the initiative, the first exhibition will feature select designers and brands from the fashion, lifestyle and luxury industry like Masaba Gupta, Rocky S., Archana Kochhar, Rahul Mishra, Rohit Bal, Kunal Rawal, Falguni and Shane Peacock, Vikram Phadnis, Mandira Wirk, Anjalee & Arjun Kapoor among others.
It will be an upscale, online fashion exhibition providing a concise mix of carefully curated collections ranging from bridal wear to casual wear. This pop-up will be held for three-days starting February 17.
ExFirst will have participation from over 150 successful fashion designers.
The collections will range from affordable hi-street to exclusive high-end couture, costing a few lakhs. The portal will showcase a number of young and talented designers carefully curated by a set of merchandisers.
"There are several physical exhibitions that are held throughout the year. It is a logistical nightmare for the participants. Consumer delight is also compromised due to lack of after sales service. We decided to move the whole experience online opening up a whole world of opportunities for participants as well as consumers," said Rashmi Putcha, Ideator, Exfirst.com.
The event will also have extensive pan-India marketing on Google, YouTube and Facebook by Liqvd Asia.